How To Make Your Own Connections Game: A Complete Creator's Guide
Have you ever stared at a grid of seemingly random words, names, or images, feeling that thrilling click when you finally spot the hidden link? That’s the magic of a connections puzzle. But what if you could be the architect of that "aha!" moment for others? What if you could make your own connections game tailored to your interests, your friends, or your community? The journey from player to creator is not only incredibly rewarding but also surprisingly accessible. This guide will transform you from a puzzle enthusiast into a confident game designer, walking you through every step of the creative process.
The allure of crafting your own connections game lies in its perfect blend of logic and creativity. It’s a structured form of expression where you define the rules of association. Whether you’re designing for education, team-building, pure fun, or social media virality, the core principle remains: grouping 16 items into 4 sets of 4, where each set shares a subtle, non-obvious commonality. The challenge—and joy—is in crafting connections that are difficult enough to be satisfying but solvable with careful thought. Let’s dive in and unlock your potential as a connections game maestro.
Understanding the Foundations: What Exactly Is a Connections Game?
Before you can build a masterpiece, you must understand the blueprint. The modern Connections game, popularized by The New York Times, is deceptively simple in its rules but profound in its design potential. At its heart, it’s a categorization puzzle. Players are presented with a 4x4 grid containing 16 items (words, phrases, images, or even sounds). Their task is to identify four distinct groups of four items each, where each group shares a specific, often tricky, thematic or conceptual link.
The genius of the format is in its difficulty curve. The connections are not always straightforward. One group might be based on a shared word (e.g., all containing "BEAN": Coffee, Jelly, Sprout, Counter). Another might be based on a conceptual theme (e.g., things that are yellow: Banana, Taxi, Canary, Sunflower). A third could rely on wordplay or homophones (e.g., words that sound like a body part: Aisle, Heir, I, Eye). The fourth group is typically the most challenging, often requiring lateral thinking or knowledge of a specific niche. This layered complexity is what makes designing one so engaging.
The Core Design Principles: What Makes a Great Connection?
Not all connections are created equal. The best ones feel fair and satisfying in hindsight. To achieve this, your connections should adhere to a few key principles:
- Precision: The link must be specific and consistent for all four items. "Fruits" is too broad; "Citrus fruits with peel used in zest" is better.
- Non-Obviousness: If the connection is immediately apparent to most people, it’s not a good puzzle. The delight comes from the moment of realization.
- Equitable Difficulty: Ideally, the four groups should have roughly comparable levels of challenge. One group being a dead giveaway while another is impossibly obscure creates a frustrating imbalance.
- Single Interpretation: Each item should ideally belong to only one correct group. This avoids ambiguity and player frustration. If an item could fit into two groups, you’ve likely designed a flaw.
- The "Aha!" Moment: The ultimate goal is to engineer that satisfying mental click when a player makes the connection. This is your design north star.
Step 1: Finding Your Spark – Choosing a Theme and Brainstorming Items
Every great game starts with a compelling theme. This is your creative anchor. The theme can be broad ("Famous Scientists") or deliciously specific ("Types of Pasta That Sound Like Italian Opera Singers"). Your passion for the subject will fuel your design process. Ask yourself: What are you knowledgeable about? What niche interest could you explain to others? Pop culture, history, science, wordplay, food, geography—the possibilities are endless.
Once you have your theme, the brainstorming begins. This is the fun, messy part. Make your own connections game by generating a long list of potential items related to your theme. Don’t self-edit yet. Aim for 30-50 items. Use mind maps, lists, or even rapid-fire Google searches. For a "90s Music" theme, your list might include: Nirvana, Spice Girls, Titanic (soundtrack), Boyz II Men, Tamagotchi, Furbies, Dial-up internet, Beanie Babies, Friends (the show), Clueless, Pulp Fiction, The Matrix, AOL, "MMMBop", "Wannabe", "I Want It That Way".
Practical Tip: Include a mix of obvious anchors (items that clearly belong to the theme) and potential red herrings (items that seem related but will fit a different, clever group). This creates the puzzle’s tension.
Step 2: The Architect’s Blueprint – Crafting the Four Connections
Now, the real design work begins. You need to find four distinct ways to group your brainstormed items. This is where you move from a simple list to a true puzzle. Look for patterns in your list. Are there sub-themes? Are there words that share homophones? Are there items that are all part of a famous sequence or phrase?
Let’s continue with our "90s Nostalgia" brainstorm. Here’s how you might craft connections:
- Group 1 (Thematic):Nirvana, Spice Girls, Boyz II Men, Hanson → One-Hit Wonders? No, that’s unfair. Groups with "Boy" or "Girl" in their name? Closer. The actual connection might be: Bands whose names include a collective noun for young people (Spice Girls, Boyz II Men, Hanson (the brothers were young), Nirvana (a Buddhist term for enlightenment, but that doesn’t fit). This shows the iterative process. Perhaps a better group: Bands with a number in their name (Boyz II Men, 98 Degrees, 3 Doors Down—wait, that’s 90s?). This is hard. Let’s pivot. A stronger connection: Acts that had a #1 Billboard Hot 100 hit in the 1990s (all did). This is factual and precise.
- Group 2 (Wordplay):Titanic, Furbies, Tamagotchi, AOL → These seem random. The connection: Things that "sank" or "crashed" in popular 90s culture? Titanic (the ship), AOL (crashed servers), Furbies (fad died)? Weak. Better: Products/brands that were massively popular and then declined sharply (Furbies, Tamagotchi, AOL as the dominant ISP, Beanie Babies). This is a "fad" group.
- Group 3 (Cultural):Friends, Clueless, Pulp Fiction, The Matrix → All iconic 90s media. The connection: Films/TV shows that defined a generation’s slang or fashion? A bit vague. More precise: Works that feature a character named "Mona" or a "Mona" reference? (Pulp Fiction’s "Mona Lisa" picture, Friends’ "Mona" (Ross’s monkey?), Clueless’s "Mona" isn’t there). This is getting complicated. Let’s simplify: Set in or primarily about New York City? Friends, Clueless (LA), Pulp Fiction (LA/Vegas), The Matrix (simulated reality). No. A solid connection: Have iconic, highly mimicked dance scenes? (Pulp Fiction’s twist, The Matrix’s lobby, Friends’ routine? Not really). Perhaps: Won major Academy Awards? Pulp Fiction did, others didn’t. This is the struggle. A good group might be: Movies/TV with a character who has a name that is also a common fruit? (Apple? No). Sometimes, you need to choose a different set of items for this group.
- Group 4 (The "Hard" Group): This is your chance to be clever. From the list, perhaps Dial-up internet, "MMMBop", "I Want It That Way", "Wannabe". The connection: All are famously difficult to understand the lyrics to (Hanson’s "MMMBop", Backstreet Boys’ "I Want It That Way", Spice Girls’ "Wannabe", and the screeching sound of a dial-up modem). This is perfect—it’s specific, non-obvious, and creates that "aha!" moment.
Key Takeaway: Don’t force your initial brainstorm. Be prepared to discard items that don’t serve a clear group. The goal is 16 items that fit perfectly into four clean connections.
Step 3: The Devil’s in the Details – Polishing Your Connections and Items
With your four groups identified, you must now refine them ruthlessly. Test each connection for the principles from Step 1.
- Is it precise? "90s things" is out. "90s fads that involved small electronic pets" is too narrow for four items. "90s cultural phenomena that experienced a rapid rise and fall" works for Furby, Tamagotchi, Beanie Babies, and maybe AOL’s dominance.
- Is it fair? Would a reasonably knowledgeable person have a fighting chance? If your group is "Obscure 14th-century Flemish painters," it’s probably too niche for a general audience unless your game is specifically for art historians.
- Is there ambiguity? Ensure no item fits two groups. If Titanic is in your "90s Fads" group (the movie craze) and also in a "Disaster Films" group, you have a problem. Choose one.
- Is the difficulty balanced? If three groups are easy and one is impossible, players will quit. If you have one very easy group (e.g., Primary Colors: Red, Blue, Yellow, Green—wait, green is secondary. Bad example!), use it as a gentle warm-up. The "purple" group (the hardest) should feel like a reward to solve.
Actionable Exercise: Write down your four proposed connections. Then, for each one, list the four items next to it. Now, try to think of a different connection that could also fit those same four items. If you can easily find an alternative, your connection is likely too weak or broad. Go back to the drawing board.
Step 4: Building the Grid – Arranging for Maximum Misdirection
The order of items in the 4x4 grid is a crucial part of the design. A poor arrangement can give away the solution; a brilliant one can send players on wild goose chases. The goal is to obscure the connections by placing items from the same group as far apart as possible and, more importantly, placing items from different groups that share superficial similarities next to each other.
Using our refined (hypothetical) groups:
- Group A (90s #1 Hits): "I Want It That Way", "...Baby One More Time", "MMMBop", "Wannabe"
- Group B (90s Fads): Furby, Tamagotchi, Beanie Baby, Game Boy
- Group C (90s Slang): "As if!", "Talk to the hand", "All that and a bag of chips", "Da bomb"
- Group D (Hard - Lyric Mishearing): "MMMBop", "I Want It That Way", "Wannabe", "Smells Like Teen Spirit"
Notice MMMBop, I Want It That Way, and Wannabe appear in two groups! This is a critical flaw. We must fix this. Let's adjust Group A to be Boy Bands/Girl Groups: "I Want It That Way" (Backstreet Boys), "...Baby One More Time" (Britney, solo but pop princess), "Wannabe" (Spice Girls), "MMMBop" (Hanson). Now Group D (Lyric Mishearing) needs a new fourth item. Perhaps "Smells Like Teen Spirit" (Nirvana) is famously indecipherable. So Group D: "MMMBop", "I Want It That Way", "Wannabe", "Smells Like Teen Spirit". But now MMMBop is in both Group A and D. This is a fundamental error. You cannot have an item in two groups. We must choose. Perhaps Group A becomes Songs with a number in the title or artist name? "I Want It That Way" (no number), "...Baby One More Time" ("One"), "MMMBop" (no number), "Wannabe" (no). This is failing.
This iterative struggle is normal! Let's scrap that and try a cleaner set for our example:
- Group 1 (Fads): Furby, Tamagotchi, Beanie Baby, POGs
- Group 2 (Tech): AOL, Dial-up Modem, Windows 95, Nokia 3310
- Group 3 (Slang): "As if!", "Talk to the hand", "Da bomb", "All that and a bag of chips"
- Group 4 (Hard - "That 90s Show"):Friends, Seinfeld, The X-Files, Beverly Hills, 90210
Now, to grid them. You would never put Furby next to Tamagotchi. You might put Furby next to Nokia 3310 (both are "toys/gadgets" superficially). You might put "As if!" next to Clueless (the movie that popularized it), but Clueless isn't in our final list! We must use only our 16 final items. So place "As if!" next to Beverly Hills, 90210 (both are 90s pop culture). Place The X-Files next to AOL (both are "mysterious/unknown" on the surface). The art of arrangement is a key skill in making your own connections game.
Step 5: The Essential Test – Playtesting and Refinement
You are now the proud creator of a connections puzzle... on paper. It is not yet a game. You must playtest it, and not just by yourself. You are too close to the design. You know the answers, which makes everything seem obvious. You need fresh eyes.
Gather 3-5 testers who fit your target audience. Give them the grid with no clues and time them (though time isn't usually part of the official game, it's a useful metric). Do not give them the categories! Observe them silently if possible. Where do they hesitate? What guesses do they make? Which items do they immediately group together? After they finish (or give up), debrief them. Ask: "Which groups did you find? Which was easiest? Which was hardest? Did any connection feel unfair or like a 'gotcha'?"
This feedback is gold. If two testers both grouped the same four items but for a different reason than your intended connection, your connection might be too vague. If no one can solve the "hard" group after 10 minutes, it might be too hard. If everyone solves the first group in 5 seconds, it might be too easy and should be swapped with a harder group. Use this feedback to tweak your connections or rearrange your grid. You may even need to swap out one or two items entirely. This iterative process is what separates a frustrating puzzle from a brilliant game.
Step 6: Tools of the Trade – From Paper to Digital
How will you make your own connections game available to players? You have options ranging from analog to digital.
- The Analog Classic: A simple text list or a hand-drawn grid on paper or a whiteboard. Perfect for a family game night or a classroom. The tactile experience of crossing out groups is part of the charm.
- Spreadsheet Power: Use Google Sheets or Excel. You can easily shuffle cells, color-code the correct groups for your own reference, and share a view-only link. It’s a fantastic, low-tech design and testing tool.
- Dedicated Online Creators: Several websites now offer connections game maker tools. Platforms like Connections Creator (by fan communities) or puzzle-building features on sites like PuzzleMaker allow you to input your 16 items and four categories, and they generate a shareable, interactive grid that mimics the NYT experience. This is the easiest path to a polished, playable online version.
- Build Your Own (Advanced): For the truly dedicated, you could code a simple web app using HTML/CSS/JavaScript. This gives you complete control over styling, scoring, and features like hint systems. However, for 99% of creators, the dedicated online creators are more than sufficient.
Step 7: Sharing Your Masterpiece – Where and How to Publish
You’ve designed, tested, and built your game. Now, share it with the world! Your distribution method depends on your goal.
- For Friends & Family: A simple screenshot in a group chat or a shared Google Sheet link is perfect. The personal touch is everything.
- For Social Media (Twitter/X, Instagram, Facebook): Create a clean graphic with your 4x4 grid. Use a consistent color scheme. Post it with a caption like "Can you solve my custom Connections puzzle? Theme: [Your Theme]. Drop your answers below!" Engage with guesses. This can be incredibly fun and build a small following.
- For a Blog or Website: Embed your interactive game (if you used a creator tool that provides an embed code) or present it as a solved puzzle with a "try it yourself" image. Write a short backstory about your design process.
- For Educational or Corporate Use: Create a PDF worksheet. Include instructions, the grid, and perhaps a separate answer key for the facilitator. This is excellent for icebreakers, subject review (e.g., a history teacher making a puzzle on "Causes of the Industrial Revolution"), or team-building exercises focused on company values or project terminology.
Pro Tip: When sharing online, consider adding a "Difficulty" rating (Easy, Medium, Hard, Expert) based on your playtesting. This manages player expectations and helps them choose puzzles suited to their skill level.
Step 8: Going Pro – Advanced Design Techniques and Ethics
Once you’ve mastered the basics, you can explore more sophisticated design techniques to elevate your puzzles.
- Metapuzzles: The four group names themselves spell out a final answer or phrase. For example, if the groups are: Yellow Things, Fast Cars, Beatles Songs, Greek Gods, the first words spell "YFBG"—not great. But if they are Types of Cheese, Shakespeare Tragedies, Planets, Musical Instruments, the first words spell "CSTP"—maybe an acronym. A true metapuzzle would have the group names form a coherent final clue. This is advanced and requires careful construction.
- Themed Visuals: If using images instead of words, your connections can be based on visual puns, color palettes, or composition. This requires graphic design skill but can yield stunning results.
- Sequential Puzzles: Create a series of connections puzzles where solving one gives a keyword that unlocks the next, forming a narrative or escape-room-like experience.
Crucial Ethical Note: If you are inspired by The New York Times' Connections, respect their format but create your own original content. Do not copy their puzzles. The beauty of the format is that it’s a creative framework, not a copyrighted list of puzzles. Your unique theme and connections are your intellectual contribution. Always use your own curated lists of items.
Step 9: Inspiration Station – Where to Find Ideas and Themes
Stuck on a theme? Look around you.
- Your Hobbies: Are you into gardening? Woodworking? Vintage video games? Your expertise is your biggest asset.
- Current Events & Pop Culture: What’s trending? A new movie franchise? A viral meme? A major sports event? These provide timely, relatable material.
- Niche Interests: The more specific, the better! "Fictional Detectives from Golden Age Mystery Novels," "Obsolete Computer File Formats," "Types of Sails on Historical Ships." Specialized knowledge creates puzzles that feel exclusive and deeply satisfying to a specific audience.
- Wordplay Central: Focus purely on language. Homophones ("Write"/"Right"), words within words ("BUTTER" in "BUTTERFLY"), palindromes, or words that become other words when you add/remove a letter.
- Personal History: Create a puzzle for a birthday or anniversary using inside jokes, shared memories, favorite songs, and meaningful places from a relationship or friendship. This makes for an incredibly personal and cherished gift.
Step 10: The Creator’s Mindset – Embracing Iteration and Fun
Finally, remember why you wanted to make your own connections game. It should be fun for you. You will create puzzles that flop. You will have connections that are too easy or impossibly hard. This is all part of the process. Each "failed" puzzle teaches you something about balance, precision, and misdirection.
Keep a "puzzle journal" of ideas—half-formed themes, cool word pairs, potential connections. The more you practice observing potential connections in the world around you, the easier the design process becomes. You’ll start seeing potential groups in coffee shop menus, song lyrics, and street signs. This shift in perspective is the true mark of a puzzle creator.
Conclusion: Your Puzzle, Your Rules
Learning to make your own connections game is more than a crafting project; it’s an exercise in structured creativity and empathy. You are designing an experience of discovery and delight for others. You are curating a moment of intellectual play. The rules are your framework, but the content—the soul of the puzzle—is entirely your own.
From the initial spark of a theme to the final, polished grid ready for sharing, you now possess the complete blueprint. You understand the importance of a precise, non-obvious connection. You know how to arrange items for maximum misdirection and the non-negotiable step of playtesting. You’re equipped with tools for creation and strategies for distribution.
So, what’s stopping you? That idea brewing in the back of your mind—the one about "Movie Titles That Are Also Common Phrases" or "Kitchen Tools and Their Verb Forms"—is waiting to be shaped. Start brainstorming. Build your first 4x4 grid. Embrace the iterative struggle. Experience the unique satisfaction of watching a friend’s face light up as they make the connection you engineered. The world needs more thoughtful, creative puzzles. And now, you have the power to make them. Open a blank document, grab a notepad, or fire up a puzzle creator tool. Your first connections game is one brainstorming session away.